Marketing

This pathfinder is useful in finding information in MARKETING.

I. Introduction and Background World Book Online has encyclopedic articles on marketing and market research. Use your World Book Online username and password to access the information

II. Specific Task: Marketing strategies Online magazine on marketing. Marketing Magazine Search for articles on marketing in Project Muse

III. Resources in BA Library a. Books
 * Advertising and marketing: Careers in focus**. -- 2nd ed. -- New York, NY: Ferguson, c2009 / GC 658.8 CA

IV. Information Resources Related to the Subject Check out the Beacon Academy Website

V. Search Aids Search aids - marketing, advertising Subjet heading - Marketing, Beacon Academy, Marketing strategy Call number - Marketing - 658